Generation Z is stepping into the workforce in a big way, and HR leaders everywhere are trying to separate fact from fiction. What do Gen Z employees really value? What expectations are changing? And what’s staying the same?

This interactive, student-hosted session brings together JMU faculty, Gen Z voices, and HR professionals to explore what the research actually says about Gen Z at work. We’ll unpack common myths, compare generational perspectives, and talk through practical, real-world strategies for attracting, engaging, and retaining early-career talent, while also discussing what Gen Z can learn from established workplace norms.

Student-Hosted at James Madison University

📅 Tuesday, April 21, 2026
⏰ 11:30 AM – 1:00 PM
📍 JMU Campus Hartman Hall Forum (Room 2021)

🎓 Presented by:
JMU SHRM Student Chapter &
JMU Department of Business Management

🍽️ Lunch Provided

🚗 Parking Information

Guest parking at James Madison University is available on a first-come, first-served basis. SVSHRM attendees will receive a free virtual parking permit valid for April 21 that allows parking in most campus lots and decks.

Redeem Your Permit

1. Visit https://jmu.aimsparking.com and select “Redeem Event Permit.”

2. Choose the event: 04/21/26 Society for Human Resource Management

3. Enter the event code: 9842 and your vehicle information.

4. You’ll receive an email confirmation once completed.

Note: Permits are for campus visitors only (not JMU students or employees).

Where to Park

Your permit allows parking free of charge in most campus spaces, including faculty/staff lots, commuter lots, and parking decks. The only restricted spaces are service vehicle spaces and accessible spaces without the proper permit.

Lots with the best availability are expected to be:

• Lot L – Lakeview Hall

• Lot P – Across from Hartman Hall

Additional nearby options include Lot G, Lot C5, Lot R2, and the Champions Drive Parking Deck.

Helpful Tips

Parking demand is highest around 11:30 AM, so arriving early or carpooling is encouraged.

If you arrive early, the Lakeside Café inside Hartman Hall is a great spot for coffee, snacks, and a view of Newman Lake before the meeting.

Parking permit instructions:
https://jmu.edu/parking/event-parking/event_redemptions.pdf

Campus parking map:
https://www.jmu.edu/parking/_files/parkingmap.pdf